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At Charity Intelligence we aspire for Canada to have the most informed donors, the most transparent charitable sector and the most effective allocation of resources. We believe that the free dissemination of information will have a transformative impact on the Canadian charitable sector.
Currently, Canadian donors have inadequate information with which to make donation decisions. According to a 2008 Ipsos Reid survey, while donors believe that charities should provide information about their spending, programs and services, fundraising costs, and the impact that they are having, donors do not believe that most charities are providing this information. Significant gaps exist between what donors believe is important and what charities are providing. Charity Intelligence seeks to bridge these gaps.
We believe that our rating system will provide an invaluable tool for donors to have the information that they need to direct their donations towards those charities that are achieving strong results.  This will have an impact in three important ways.  First, more money will flow towards more effective charities. Given the differences that we have seen between high-performing charities and low-performing charities, this will mean that donations could be twice, or even ten times more effective than they would have been had they been given to lower performing charities.

Second, all charities will have an incentive to improve on both their efficiency and their social impact.    If it is being measured and donors care about it, charities will too.  As well, with improved information available, charities have greater opportunity to share and examine best practices in order to improve. Given that charities issued roughly $13 billion in tax receipts in 2011 and overall revenues are over $200 billion, there is potential for significant value from even minor incremental improvements in efficiency and effectiveness.
Third, surveys have shown that in order to give more, Canadians need more trust in the charitable sector.  Publically-disseminated information on Canadian charities on Ci’s website will highlight charities creating significant social value, allowing for more trust that money well directed will have the intended impact.  We believe that this will increase donations overall in the sector.

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Here is the list of Canada’s 10 largest charities measured by donations. In total, Canadians donated almost $1.5 billion to these 10 charities. Charity Intelligence estimates this is roughly 9% of the $16 billion Canadians give to charities each year. That’s a huge degree of concentration. Canada’s largest 100 charities receive approximately 33% of total Canadian giving.
Charity Intelligence has independent reports on each of these charities so Canadian donors can be informed and give intelligently. To view a profile, simply click on the name of the charity below
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