Excessive fundraising by charities is not a joke
Donors must independently figure out if a charity actually needs the money it is asking for. Charity Intelligence’s reports may help. This year, intelligent giving matters more than ever.
As featured in https://calgaryherald.com/opinion/columnists/opinion-excessive-fundraising-by-charities-is-not-a-joke Calgary Herald
Nearly 20 years ago, Harvard Business Review published a startling finding. Some charities fundraise because they can, not because they need money. One would hope that charities would only fundraise when they need money. One would hope, especially now with an economic recession coupled with a global pandemic, campaigns to raise excessive funds would halt. Sadly, no.
Fundraising campaigns that bring in more money than needed create surpluses. These surpluses accumulate funding reserves. Charities need these reserves as a buffer against unexpected costs or market fluctuations. Yet today donors need to look extra hard at the appropriate amount of these funding reserves.
Here is one recent example, one of many: a moderately-sized Calgary charity has enough cash to run its charity programs for seven years. Seven years. It has enough money to operate at current levels for seven years without raising another penny. Yet now it is launching a new campaign to raise even more money.
I asked this charity’s management team “How much is enough? Is there a threshold when it will stop fundraising since it does not need money? Is 10 years of program coverage enough? Or 15 years?”
The answer was giggles. Perhaps nervous laughter. But going after scarce donations it does not need is not a joke.
It is also offside of regulatory guidelines. The Charities Directorate’s guidance against excessive fundraising states that “when a charity has sufficient income for its uses or needs, the need for new fundraising may be questionable.” Yet these are just guidelines without enforcement.
Maybe charity directors should consider the greater community needs before approving a new fundraising campaign? Many frontline charities are facing an unprecedented surge in demand, yet with small reserves to sustain their operations. Are charities that fundraise while holding large surpluses considering these sector-wide needs? Apparently not.
Without checks and balances, donors must independently figure out if a charity actually needs the money it is asking for.
Charity Intelligence’s reports may help. Every report on a charity has a financial review section that shows three numbers for the recent years: 1. a charity’s funding reserves, 2. its spending on charity programs and, 3. the percent that funding reserves cover annual program spending – the program coverage ratio. During COVID, Charity Intelligence recommends donors support charities with less than 150% coverage – that’s 1.5 years of funding.
Typically, donors hyper-focus on a charity’s cents to the cause – how much of every donation goes to charity programs after fundraising costs and administrative overhead. In these dire times donors need to pivot and also review a charity’s balance sheet. Donors need to ask how much money a charity already has in reserves to assess the real value of their donation.
This year, philanthropic giving matters more than ever. Imagine Canada estimates individual giving will decline by between $4.2 billion and $6.3 billion, a 25%-36% drop. Funding reserves are nice to have for unforeseen circumstances and rainy days. But well-off charities should now tap their reserves, rather than asking for more. And donors should consider whether their gifts will idle in investment accounts, or go to those most in need.
https://www.charityintelligence.ca/research-and-news/ci-views/31-disaster-response/657-covid-19-picks Charity Intelligence’s top-rated frontline charities in covid response
More Ci articles about excessive fundraising:
https://www.charityintelligence.ca/research-and-news/ci-views/31-disaster-response/650-like-toilet-paper-hoarders-some-charities-unnecessarily-filling-reserves Like toilet paper hoarders, some charities are fundraising despite having years of funding reserves to weather the coronavirus pandemic, March 24, 2020
Charity Intelligence’s https://www.charityintelligence.ca/component/charities/?k=calgary&start=0 reports on 64 of Calgary’s largest donor-supported charities
Comments added: Anne B:
Read More

